Marketing

Overview

Marketing professionals support the business activities involved with creating and communicating customer value specific to product placement, production, promotion, and pricing. This can include working with customers and clients in for-profit companies and nonprofit organizations to sale products and services, engage in research, and create advertising strategies.

Job & Salary Outlook

Between 2018 and 2028, 286,800 new marketing positions (advertising, promotions, and marketing managers) will be created representing a strong 8% growth rate over the decade, faster than the job outlook predicted for other occupations.

Learning Goals

• Understand the core concepts of marketing.
• Demonstrate the tools and techniques of selling.
• Develop an advertising and sales promotion campaign for a business or nonprofit enterprise.
• Employ direct marketing methods that can be utilized by a business or nonprofit enterprise.
• Understand the core concepts of retailing.
• Develop a global advertising and sales promotion campaign for a business or nonprofit enterprise.

Degrees & Certificates Offered

• Career Certificate: Marketing Specialist (MASCC)

Academic Pathway

Students may use the Marketing Specialist Career Certificate as a pathway to further their Business education in completion of the following Certificates and Degrees:

• Certificate of Achievement: Business Professional (BSPCA)
• Associate in Applied Science: Business Administration (BSAAS)

Schedule

Find quarter class schedules

For more information contact:

Academic Focus Area  (AFA) Business Navigators and Advisors