MCC enlisted the expertise of Oxide Design Co., an Omaha-based communications and information design firm, to create a new logo and brand standards that communicate effectively and consistently who we are as an institution—and where we are headed.

The process began in January 2013 with an RFP. After selecting the firm, a committee was formed with members representing all College constituencies to provide insight and feedback throughout the project. Oxide conducted interview and questionnaire research to pinpoint MCC's culture and vision, ensuring the new identity accurately reflected the institution.

The creative process began in April and culminated in an unveiling July 15, 2013, in conjunction with MCC's 2013–14 positioning ads.