This course offers a practical presentation of direct marketing methods and techniques covering telemarketing, direct mail, television, newspaper, and magazines. Topics include creating and producing direct marketing messages, media analysis and selection, and operational management. This course is a practical, hands-on experience for business managers and marketers and a skill developer for the direct marketing professional. This course is only offered during Fall quarter. NOTE: It is strongly recommended BSAD 1010 or equivalent be taken prior to BSAD 1200, BSAD 1201, and BSAD 1202.