Global marketing has become the norm rather than the exception for most businesses. The emergence of the networked economy and electronic business activities has allowed more firms to have a global presence. This course presents a global marketing vision through the eyes of the marketing manager. Students demonstrate a global mindset and acquire knowledge of a broad cultural understanding on global strategic thinking and of the global marketing environment. This course emphasizes analyzing, developing, and designing global marketing strategies and programs with references drawn from well-known companies in Europe, Asia, and the Americas that explore global marketing issues.
Course is offered On-line