This course provides a survey of the structure and functions of the American business system together with an overview of business organization, finance, managerial control, production and distribution, personnel, the interdependence of business and government, and consumer business relations.
Course is offered On-line
This course covers emerging online technologies and trends and their influence on the electronic commerce marketplace. Students learn various concepts, vocabulary, and procedures associated with all aspects of e-commerce and the Internet. Topics include the development of the Internet and e-commerce, Internet business strategies and revenue models, legal and ethical issues, features of websites and the tools used to build an e-commerce website, marketing issues, online payment options, security issues, and e-commerce planning strategies. (Cross-listed as INFO 1004)
Course is offered On-line
This course features a survey of the distributive fields, their functions, and interrelationships. The course covers the concept and strategies of the marketing mix; the application of marketing concepts in both consumer and business to business environments; and controversial marketing topics including ethical challenges of advertising.
Course is offered On-line
The course offers an introduction to ordinary legal aspects of business transactions involving such topics as legal rights and duties, law of contracts, law of sales, and law of property. It gives a general understanding and development of basic legal logic in business situations through the use of principles, cases, and information useful in determining the need for professional counsel.
Course is offered On-line
This is a continuation of Business Law I. The course offers study in negotiable instruments, agency and employment, business organizations, suretyship, secured transactions, and bankruptcy.
Course is offered On-line
This course covers fundamentals of selling, from the determination of customer needs to the close of the sale. The course explores such factors as customer problems, merchandising knowledge, and personality traits of successful salespersons. NOTE: It is strongly recommended BSAD 1010 or equivalent be taken prior to BSAD 1200, BSAD 1201, and BSAD 1202.
This is an introductory course dealing with the theory, practice, and techniques of advertising. It considers the role of advertising and sales promotion in the economy. The course includes a general survey of the kinds and purposes of media, the psychological implication of typical appeals, and limited practice in promotional programming. Students coordinate advertising, display, and publicity in the context of a realistic sales promotion program. NOTE: It is strongly recommended BSAD 1010 or equivalent be taken prior to BSAD 1200, BSAD 1201, and BSAD 1202.
This course offers a practical presentation of direct marketing methods and techniques covering telemarketing, direct mail, television, newspaper, and magazines. Topics include creating and producing direct marketing messages, media analysis and selection, and operational management. This course is a practical, hands-on experience for business managers and marketers and a skill developer for the direct marketing professional. This course is only offered during Fall quarter. NOTE: It is strongly recommended BSAD 1010 or equivalent be taken prior to BSAD 1200, BSAD 1201, and BSAD 1202.
This course acquaints students with the fundamentals of retail store organization and management including store location, layout, buying, pricing operation, advertising, display, and analysis associated with merchandise handling. When appropriate, area retailers are invited to discuss the actual application of various retailing activities (e.g., buying, advertising, and inventory control).
This course is an overview of nonprofit organization and management, emphasizing the role of the not-for-profit sector in community service and development. Topics include finance and budgeting (accessing public and private sector grant monies), management and personnel, ethics, scope of services (education, health, arts and culture, youth, community, environmental, and human services), and the interdependence of business, government, and the nonprofit sector.
This course explores the origin and philosophy of quality management and the considerations that go with adopting such a philosophy. This concept, that quality products and services best determine the success of an organization, is a blending of the old and the new, foreign and domestic. Students are introduced to the history of quality management and the pivotal individuals involved in the development of the philosophy. The course introduces the ramifications of adopting a quality management philosophy and how it impacts management and the individual worker.
This course gives emphasis to the first-line supervisor's needs for a working understanding of the functions of management, teamwork, cultural diversity, and practical aspects of motivation. This course also emphasizes developing an ability to constructively self-evaluate with a view toward developing attitudes, habits, and skills that lead to effective, and personally rewarding, supervisory skills.
Course is offered On-line
This is an introduction to the theory and practice of management of the organization. Students study various schools of management theory and devote special attention to the process of planning, decision-making, organizing, leading, and controlling the organization.
Course is offered On-line
Foreign competition has had a severe impact on the U.S. economy and has created a need for business to improve the quality of goods and services and the productivity of the workforce in order to regain its competitive position. This course presents the management principles and statistical methods that have been adopted successfully by many foreign firms. This course emphasizes management's responsibility to make system changes to improve quality and productivity, include obligations relative to customer satisfaction, design and develop products and services, and use statistical methods for management, control, and improvement. Students select and implement a project using the techniques of statistical process control and learn strategies for evaluation and continued improvement of the product or service.
Business logistics is a study of the acquisition, storage, use, packaging, transportation, and distribution of materials and products. Topics covered include management of materials and physical distribution; transportation choices, regulation, and rates; traffic management; product storage, warehousing, handling, and packaging; inventory management, acquisition, and production scheduling; order entry and processing; logistics systems design and operation; and international logistics.
This course acquaints students with the theory and applications of purchasing and materials management concepts. The course content includes purchasing organization and administration, quality management, supplier relations, negotiations, legal considerations, logistics, international and governmental procurement, and strategic incentives.
This course is an overview of the fundamentals of production and operations management used in service and manufacturing organizations. Students study the application of effective production and operations management techniques; the measurement of productivity and customer service; the planning and management of materials, manpower, and capacity; and the concepts of quality and project management.
The course is a study of the principles and techniques of personnel management including an examination of managerial practices in the selection, development, and motivation of employees; factors underlying employee participation in policy formulation; the effect of the work environment; administration of wages, salaries, and benefits; and the evaluation of personnel programs.
Course is offered On-line
The course includes a study of the history of the union movement and its present consequences for U.S. labor and management. Topics include the collective bargaining process, typical grievance procedures, applicable laws and regulations, mediation and arbitration, union organizing processes and limitations, and adversarial versus cooperative union and management relationships.
This course emphasizes the application of theory of training and development to assessment of needs, gap analysis, various types of training programs, and training program implementation and evaluation. It also addresses how to align training and development with organizational goals.
Course is offered On-line
This course presents a broad overview of the fundamentals of international business and trade and familiarizes students with the basic terminology, key concepts, and issues unique to the subject. Students study the global economy including international trade, investments, and the business environments. They study the management of multinational firms in the context of the international financial systems, global market research, and comparative advantage.
This course introduces students to the advantages and disadvantages of international trade. Topics include political and cultural considerations in advertising and packaging products for global distribution and shipping, as well as transportation procedures to include regulation, rates, storage, and traffic management considerations. Students receive hands-on experience in simulated global trade operations.
Global marketing has become the norm rather than the exception for most businesses. The emergence of the networked economy and electronic business activities has allowed more firms to have a global presence. This course presents a global marketing vision through the eyes of the marketing manager. Students demonstrate a global mindset and acquire knowledge of a broad cultural understanding on global strategic thinking and of the global marketing environment. This course emphasizes analyzing, developing, and designing global marketing strategies and programs with references drawn from well-known companies in Europe, Asia, and the Americas that explore global marketing issues.
Course is offered On-line
Ethical and moral issues are common in the business and accounting world. The conflicting goals of sales, success, growth, the rights and safety of consumers, the fiduciary responsibility of owners, and personal goals and ambition frequently drive individuals and businesses to ethical crossroads. Understanding the issues of ethics helps individuals and businesses deal with complex situations. (Cross-listed as ACCT 2800).
Course is offered On-line
This course is designed to permit instruction in special content areas not included in other Business Management courses.
The capstone course is an independent study course where students demonstrate competencies in the areas of management, finance, accounting, and report writing by developing a draft and finalized business plan on a student-faculty agreed upon business concept. Part of the requirement of this course is a comprehensive exam covering accounting, management, marketing, and general business topics. (Cross-listed as ACCT 2940)
This course gives students the opportunity to integrate the skills and knowledge acquired throughout the information technology curriculum. Students develop, manage, and execute a project from conception to delivery for production. This is the final course for the e-Commerce program. (Cross-listed as INFO 2941)
Course is offered On-line
The internship in the Business program is an advanced course and is expected to be taken in the second year of study. Students apply the principles, procedures, and rules learned in Introduction to Business, Principles of Management, and courses from a specific Business Management degree option. The work setting can be a public, private, or nonprofit organization appropriate to the degree option being pursued. Students record the tasks performed in their notebooks, which the various work supervisors and faculty sponsors review periodically to assure that appropriate competencies are developed or reinforced. Based on state guidelines, students must complete 40 hours of work for each credit hour in this course. NOTE: Internship hours are arranged so as to award 3.0 to 4.5 credit hours for successful completion.