The student will evaluate the business skills and commitment necessary to successfully operate an entrepreneurial venture and review the challenges and rewards of entrepreneurship. The student will understand the role of entrepreneurial businesses in the United States and the impact on our national and global economy.
Course is offered On-line
Students will assess the viability of a new venture business idea to determine if the concept is feasible for business start up and long term growth based on strengths and skills, personal, professional and financial goals. The student will identify and analyze through basic research the present climate for their business idea by completing an industry, target market and competitive analysis. The student will assess the financial needs for startup as well as their own skills, strengths and talents to launch a successful business idea.
Course is offered On-line
The student will gain insights essential for marketing their entrepreneurial venture utilizing innovative and financially responsible marketing strategies. Students will develop an understanding of traditional and non-traditional entrepreneurial marketing strategies. Prepare marketing strategies with associated tactics to launch and sustain an entrepreneurial venture.
Course is offered On-line
This course addresses how to target advertising to the right audience via the Internet using Google'. Both new students and advanced marketers will develop skills in search engine marketing techniques. Focus includes Adwords, Banners, Video spots, Mobile and business maps and using metric results to make budget decisions and measure ROI.
The student will explore legal issues related to business entities including sole proprietorship, general partnerships, limited partnerships, and corporations. Students will review contract law, articles of incorporations and the filing process, employment law (including FEPA, ADA, FMLA), personnel policies and procedures, the hiring process, job descriptions, disciplinary actions, and business insurance.
Course is offered On-line
This is a comprehensive course covering financial situations for businesses. Financial topics will include employee benefits, retirement planning, budgeting, creation of financial statements, and learning how to work with an accounting professional. Other topics will include income tax, sales and use tax, payroll tax, and unemployment tax.
Course is offered On-line
The student will evaluate a business concept and write a sound business plan. Students will assess the strengths and weaknesses of a business concept; collect, analyze and organize market research data into a marketing plan; and prepare the financial projections for their business concept. Students will be able to identify and evaluate various resources available for funding small businesses.
Course is offered On-line
This course permits instruction in special content areas not included in other entrepreneurship courses.
The student applies knowledge and skills learned in Introduction to Entrepreneurship and other courses completed in the Entrepreneur Program to assist a real small business owner or non-profit organization with a working project. The student records the tasks performed in a notebook reviewed periodically by the owner and the faculty sponsor to assure that appropriate competencies are developed and/or reinforced. The student will make a final presentation summarizing project results and recommendations. Based on state guidelines, students must complete 40 hours of work for each credit hour in this course.