Prepares students with a background in general business and focuses on the merchandising/retail industry.
| Courses | Credit Hrs. |
|---|---|
| BSAD 1200 Principles of Selling | 4.5 |
| BSAD 1201 Advertising and Sales Promotion | 4.5 |
| BSAD 1202 Direct Marketing Methods *(Fall Only) | 4.5 |
| BSAD 1210 Retailing | 4.5 |
| Business electives1 | 7.5-9.0 |
The degree option is a specialization within a program. Although students may complete multiple options within this program, only the major degree is awarded.