Marketing professionals support the business activities involved with creating and communicating customer value specific to product placement, production, promotion, and pricing. This can include working with customers and clients in for-profit companies and nonprofit organizations to sale products and services, engage in research, and create advertising strategies. Those interested in becoming successful business owners, need a comprehensive understanding of factors that will determine the success of their venture including marketing, the legal environment, and financial issues. MCC courses and programs provide the academic background for students interested in pursuing careers in marketing and entrepreneurship.
CAREERS & SALARIES
Between 2018 and 2028, 286,800 new marketing positions (advertising, promotions, and marketing managers) will be created representing a strong 8% growth rate over the decade, faster than the job outlook predicted for other occupations. Although salary and career information for entrepreneurs is widely dispersed, they play a vital role in the U.S. economy where their contributions are highlighted in the many successful minority and women-owned businesses. For current information regarding income and careers in marketing and/or entrepreneurship, see the Bureau of Labor Statistics.
Students interested in pursuing a specialization in marketing or entrepreneurship can participate in programs and take courses that can be used as a pathway to completion of a Business Administration (BGAAS) degree at MCC.
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DIRECTOR MCC entrepreneurship & marketing pROGRAMS
MCC Entrepreneurship & Marketing Program Director
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